AR Set Design for Ziggo

3D modeling, game assets, concept design

NEP & Ziggo

Unreal Engine

2016

Concept development and 3D visualization of new AR studio for Ziggo (Hilversum Media Park)

Responsible for the development of the final concept and 3D assets

In a groundbreaking endeavor, we redefined TV studio set design with cutting-edge Virtual Set Design powered by Augmented Reality. Our journey focused on the design process, where we extended the possibilities of the physical set by seamlessly integrating virtual content using the most advanced tracking software and a sophisticated camera system.

Utilizing Unreal Engine as our canvas, we embarked on a creative exploration, crafting a dynamic and flexible virtual set. This design process allowed us to adapt to various show requirements, pushing the boundaries of what's possible in television production. The same innovative techniques were also applied to elevate the set designs for Lotto and Rondo.

At YS-BRAND, we take pride in leading the transformation of the television industry, making virtual and augmented realities a new standard in studio design.